Synopsis
Pixels have power and I've spent 6+ years wielding them. I'm Niharika Pathak, a Visual Graphic Designer and Brand Strategist who builds brands that don't just look good, they mean something. From a logo that becomes a brand's face to a reel that stops the scroll, I craft visual experiences that connect, convert, and leave a mark. With 60+ clients across India, the US, UAE, and Norway spanning D2C startups, oral care brands, cloud kitchens, SaaS products, fashion labels, and international B2B distributors, I've learned that great design isn't just about aesthetics. It's about strategy, story, and the courage to be different.
Brand Identity · Social Media · Reels · Packaging · Print · Web. I don't just deliver creatives. I deliver visual stories unleashed.
Learning Journey
Bachelors in Visual Arts
Parul University
2017-2021
Professional Journey
Madhyam, Madhya Pradesh
Graphic Designer Intern, May 2019 - July 2019
- A Govt. affiliated printing press, where I learnt and improvised my skills on Illustrator and photoshop to produce designs for offset printing
- Hands on experience of offset printing
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Gromate
Graphic Designer , June 2021 - Dec 2021
- Here I was involved in creating Social media campaigns and creatives (posts) for different Ethnic wear, Jewelers, Cosmetic Accessories clients
- Worked on Brand Identity of few clients as well
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Socialee
Graphic Visualiser, Dec 2021 - Dec 2022
- Here my role was to visualize the brand's idea, their USPs and draft the idea to produce creatives for social media posts.
- I got hands on Advanced photoshop here.
- Clients forte included Surgeons, Fashion, Product based, Cosmetics, IT, AI based, Insurance and architecture.
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D art designer
Social Media Marketing Head, Jan 2023 - July 2023
- Team leading, leading campaigns, building brands through social media were some of the major roles played here by me
- Getting out the most from the juniors' potential to reach client expectation and peak client satisfaction.
- Ads ideation to get leads and increase sales of the client.
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Brainbean technolabs
Creative Marketing Operation Manager, Aug 2023 - Dec 2023
- Team Leading, Leading campaigns for International Brands including B2B and B2C mostly dealing with CBD products, Vape, Gummies, etc.
- Brand Building, Ads, content ideation, and Email Marketing
- Email campaign designs and blasting
- Operation work: Tracking the employees and preparing metrics to improve their performance
- Clientele: VapeGear, Big Apple Trading, Smoxy, Alpha Glass, RAW, Gotham Smoke, Hempthrill, Miami Dist., Maha Sembuh etc.
Seven Oral Care
Contractual Creative Head, Jun 2025 - Nov 2025
- Led end-to-end creative execution across digital, web, print, and marketing touchpoints, ensuring a cohesive and engaging brand presence.
- Designed social media content, reels, paid ad creatives, and Shopify website assets to strengthen brand visibility and user experience.
- Created marketing collateral and promotional materials while maintaining consistent visual identity across all communication channels.
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Freelance
Graphic Visualiser, Social Media Analyst and Brand Builder, Jan 2018 - Present
- Accomplished graphic visualizer and social media manager freelancer with 5+ years of experience.
- Proven track record of successfully managing social media accounts, driving engagement, and growing online presence for clients.
- Strong understanding of brand identity and the ability to translate client objectives into visually compelling designs.
- Experience in creating graphics, illustrations, and animations that effectively communicate key messages and enhance brand storytelling.
- Skilled in optimizing content for various social media platforms to maximize reach and impact.
Major Freelance Clients & Contracts
2018 - 21
Chai Zaika Cafe - Avadh Builders - Alpine Infra - Mum's Cafe - NED Studio - Hashtag Heights - The Good Dog Food Company
2022
BeyondUs Clothing - Advoiz - Ontique - Wet & Joy - The Wybe - Banyan Hills Resort - Technotree Upskill
2023
Phirse App (U.S.) - The Brand Wagon Marketing Agency - Briyani Kathe Cloud Kitchen - ScaleX Advertisement
2024
Social Voyage - Ignite Ads - Byvue Marketing - Upscale (Norway) - Fishbuddy (Norway) - Srjan Solutions - CoolBeds - Wokboyz UAE - Sadbhavana Chemicals & Dyes - Richi Travel Influencer - Webcret Info - Majesty Logistics Pvt. - Burger Khan - Swiss Cut Tools - The Taste Great Aachar
2025
Active Aura Hub - Premier Starch - Integrity Structures and Solar - Intarsia - UnGap Studio - ND Landscape Services - DryNotch Clothing - Scaff Engineers - Seven Oral Care
2026
Remus Pharmaceuticals - Odd grab - SuperProbs - Aark School - White Puppies Realty - Guak Foods
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